I’ve just come home from a few days at an excellent internet marketing conference in Florida. Yes, it pains me to think how that’s affected my carbon footprint this year, so I’ve turned the heating down a notch to help compensate!
It was a very worth-while visit for me though. One of the aspects of the conference that I really enjoyed was the opportunity to hear about other people’s businesses, and the ways in which they incorporate social responsibility into their activities.
I some cases this was simply in the way that they structured the working environment and looked after their staff. In some cases it was the way they offset their “social footprint”. All of these people are running highly successful businesses (several were millionaires), demonstrating neatly that it is quite possible to take care of your business and be socially responsible at the same time.
I’ll let you know about some of these in future blogs.
But the one I want to highlight to you now is just such a great idea I felt I had to share it, even though it’s only in the early stages.
Because its so new, I won’t give away all the details. I’ll wait until the person organising the whole thing is ready to go public.
Suffice it to say that this individual has had a dream for many years of cycling across the USA as a project to raise money for charities (and also surely to answer that “can I really do it?” question). Now at last things are coming together for him so that he will be able to fit such a trip into his business planning, so that he can create some valuable publicity for the excellent product that he has researched and created, whilst also raising funds for relevant charity groups. What a win-win situation to be in. His business will benefit, the charities will benefit, and he will achieve a huge personal sense of satisfaction at the end of it.
What could you do to encourage this kind of project where you work?
Tags: charity fund-raising, social footprint, social responsibility
