Archive for the ‘Uncategorized’ Category

A Breezy Day Out With The Class

March 27, 2008

Just before the Easter holidays began, I was asked if I could go along as a “responsible adult” to accompany a class outing from the school where I regularly volunteer as part of my committment to social responsibility.

Not only was this a fun day out on a breezy sping day – who could fail to be cheered up by all those enthusiastic small people running from one new thing to another? – but it also demonstrated another way in which a social responsibility exercise can give all-round benefits.

We set off on a coach from the school, full of 7 to 9 year-olds and their teachers. Our first stop was a local nature reserve where volunteers from the Country Trust met us. Now the Country Trust mainly works with schools from towns and cities. However, a local member had sensibly realised that even in our small, rural community it’s not all that easy for children to have as much direct experience of wildlife and farming as was the case a generation ago. Many of their families have moved out from the towns, farming employs far fewer people, and so many villagers have little or no involvement with, or knowledge of, where their food comes from despite living right next to the fields.

Footprints

So the first task was to make plaster casts of animal footprints. The children were shown how to make the footprints first, using real animal feet (carefully preserved from animals which had died naturally and with wooden handles for the squeamish!). Then they mixed up some lovely, sloppy plaster and poured it in to set. Nothing like a bit of sloppy plaster to get the day off to a cheerfully messy start. While the prints were setting, we set off with the rangers to walk through the reserve and see what we could find. A great idea they had was to provide each child with a small paper bag, and suggest that they look for something hard, something soft and something very new. This meant that they all looked closely at their surroundings and were keen to talk about what they found. “Highlights” of the walk were the discovery of a dead rabbit, a badger footprint and a badger toilet!

Adding to the interest of the day, the reserve is close to the site of the Battle of Bosworth (where Richard III died – “a horse, my kingdom for a horse…”) and there is a splendid banner on top of the (possible) battlefield hill, and markers to show where the different armies are thought to have set up their camps.

After a packed lunch and the fun of supervising 30 children washing their hands, it was back on the coach to hop along the road to a real farm.

Down On The Farm

The farmer had kindly agreed to let the children visit the farm. He had already hosted a number of visits organised by the Country Trust so had a good routine going. Most of the time was spent admiring the cattle, which were still in their winter shelters. He provided a good explanation of the life-cycle of the herd, from birth to sale for meat. As an extra bonus, we were lucky enough to see a new-born calf which had arrived in the night. The farmer showed the children how he has to put tags in the calf’s ears to ensure traceability. Each member of the herd has a unique identity which follows it through its life and even off to those supermarkets which now allow you to trace your food!

The children were fascinated by the whole thing. There was a big chorus of “erghh!” when the ear tags went in but it was obvious that the calf wasn’t bothered by them afterwards. Quite a few of the class knew that their hamburgers came from cattle but clearly some hadn’t thought about it at all.

How Does The Farmer Benefit?

It’s easy to see what the children gained from this experience – plenty of input for science, geography, even social topics. But what about the farmer?

Well, I’m sure that he also enjoyed watching the enthusiasm of the children as I did. But just being reminded of what’s good about the job you do doesn’t justify taking an afternoon out of your work on its own.

The farmer has actually achieved quite a lot. In an industrialised society, most people are very distant from the source of their food. They hear about “the environment” or “the countryside” and they are abstract concepts – the ice cap melting is a long way off and food is something you get from a supermarket, isn’t it? There is a widely-held belief that the countryside is there to look pretty as you drive through it, and during the animal health incidents we’ve suffered in recent years too many people complained about restricted access to the countryside, not understanding the reasons behind it. What this farmer and people like him are doing is to make the country and farming real to the children who visit. They leave understanding that their burger or steak starts off as an animal, cared for by a real person. They understand that the animals need food and bedding, and that the fields that look so pretty are actually part of the process of “making” their food. Next time those children hear about “the farmers” on the news, they will have a mental picture of a real person and remember the sights and sounds of the farm. Farming will have become real.

It’s a good idea to educate your consumers. What a perfect outcome when you can all have a fun time while it’s happening!

You can read more about the benefits of community involvement on my website,

Miles Hogarth Ltd

the-BA : National Science and Engineering Week

March 11, 2008

I don’t know whether you’ve noticed that we’re in the middle of
National Science Week in the UK at the moment. This is promoted by the people who used to call themselves the “British Association For The Advancement Of Science” but shortened it to just the BA which I find snappy but confusing… However, the work they do in promoting science to school-children is very laudable, whatever they call themselves.

Here’s a link to their website where it tells you all about National Science Week. the-BA : National Science and Engineering Week

I have had some excellent experiences in using the BA events and materials as a foundation for involving a company in working with schools. If you can’t access the BA where you live, perhaps there is a similar organisation you could tap into?

As part of a previous Science Week, I went into a school
with a number of colleagues and helped a class full of children to
carry out the kind of exciting, noisy and messy experiment that
we all love to do, but which is a nightmare for a single teacher to
set up, supervise and clear up after. The PR department provided us with a few branded stationery items to give out (apparently children never have enough pencil cases!). The experiment didn’t need to be carried out by a super-qualified scientist, didn’t need hugely expensive or specialised equipment, but it did allow children of all abilities in the class to get enthusiastic about real scientific method. “What happens if…?” is one of the most powerful questions in the world.

Essential success factors for this kind of involvement?
Well as with most things, careful planning and preparation are key.
Make sure you know who is available from your firm to help out; make sure you know who is going to work with you at the school; how many children will be involved (this is important for your measurement of Corporate Responsibility effort too) and what age group. Check that the teacher is happy with the experiments you will be carrying out and that you agree who will be providing any equipment. Since schools generally
operate on a very tight budget, you may be sure that offers of help in providing materials will be gratefully received. The BA produce some excellent experiment sheets with ideas including background and full lists of materials. Don’t forget to record how much time your firm donates to the exercise, as well as any cost of materials.

If you will want to use the event for some good PR locally or in
internal publications, check the school’s policy on photographs of
children as this can be a sensitive area. However, schools are often glad to share the PR benefits as it is seen as a good thing to have support from businesses and helps to attract more children to the school keeping funding levels up. You should therefore be able to reach agreement on photos.

I hope this inspires you to plan an event with a school near you.

UK supermarkets set for shake-up – why local image matters

February 15, 2008

BBC NEWS | Business | UK supermarkets set for shake-up

Once again the Big, Bad Supermarket giants of the UK are in the news.

This is not a particularly new thing for the Big 4, who have a huge influence over the buying habits of the British public. 50 years ago, women (for it was almost always the women who did the shopping) would visit a selection of stores in their nearest high street, walking or catching the bus to get there. Service was provided on an individual basis by the baker, butcher or grocer behind a counter, there were no shelves or refrigerators from which you would select your own items.

The rise of supermarkets led to establishment of new centres generally on the edge of the towns, no longer a bus-ride or short walk away from people’s homes. Town centres started to lose their food shops and much of their individual character. Today in larger towns you will struggle to find a central shop to buy basic grocery supplies, and more and more of your taxes are devoted to solving the problems created by the traffic taking people to those out-of-town megastores.

Add to this the huge buying power of the supermarkets and their consequent ability to affect the price of food and its source. Now you can see why the biggest players are such a target for criticism.

There are many arguments put forward to support the positive effects of supermarkets on British life. One of the most convincing of these is that they have allowed the public at large to have a far greater choice of foods to eat especially at times of year when the natural, seasonal diet would be distinctly lacking in variety, dull and not optimally nutritious. They have also brought cheap, fashionable clothes within reach of all. But even these benefits are not without their down sides.

So supermarkets need to consider seriously their effects on the communities which are their customer base. At least in most areas (though the creation of monopolies in some places is another accusation laid at their doors) there is some competition between the big suppliers, and so a need to counteract the negative images sometimes conjured up by the latest media report.

What are these businesses doing then, to counter their bad press?

One of the most effective campaigns I have seen near me is by one of the big players which has 2 competitors near by. They have a new drive to sell local food (although “local” can mean sausages made 30 miles away, hardly local in the 1950’s sense of the word), they invite local schools in to visit and see, for example, how their bread is made in the store, and right next to the checkout desks for maximum visibility, they have news of the latest staff charity activities. All very commendable.

Bearing in mind that this store is quite a big employer locally, it has taken steps to make the employees feel involved in the success of the store, and this is evidenced in the cheerful, helpful attitude of the staff.

And looking further afield, it is stocking more Fair Trade supplies which should mean a better deal for at least some of its suppliers.

These are all good things to do. The reputation of the local branch of the store can only be helped by these activities. However, on the national level, the sheer scale of influence of big supermarkets on our daily lives means that they will continue to have to justify their attitudes and actions in all areas of their corporate social responsibility. This means right through their supply chain, in the way they treat staff and customers, and in the way they use energy and dispose of waste.

Supermarkets are an extreme example of ways in which large firms can affect communities at a variety of levels. It is vitally important that they are “Responsible Businesses”.

Your business may not have quite the same impact as a big supermarket chain. However, the higher your profile, the more important it is that your influence locally is seen to be a good thing overall. A well thought out community involvement strategy can help.

Read more about the benefits of community involvement here.

Another win-win idea for social responsibility

February 4, 2008

I’ve just come home from a few days at an excellent internet marketing conference in Florida. Yes, it pains me to think how that’s affected my carbon footprint this year, so I’ve turned the heating down a notch to help compensate!

It was a very worth-while visit for me though. One of the aspects of the conference that I really enjoyed was the opportunity to hear about other people’s businesses, and the ways in which they incorporate social responsibility into their activities.

I some cases this was simply in the way that they structured the working environment and looked after their staff. In some cases it was the way they offset their “social footprint”. All of these people are running highly successful businesses (several were millionaires), demonstrating neatly that it is quite possible to take care of your business and be socially responsible at the same time.

I’ll let you know about some of these in future blogs.

But the one I want to highlight to you now is just such a great idea I felt I had to share it, even though it’s only in the early stages.

Because its so new, I won’t give away all the details. I’ll wait until the person organising the whole thing is ready to go public.

Suffice it to say that this individual has had a dream for many years of cycling across the USA as a project to raise money for charities (and also surely to answer that “can I really do it?” question). Now at last things are coming together for him so that he will be able to fit such a trip into his business planning, so that he can create some valuable publicity for the excellent product that he has researched and created, whilst also raising funds for relevant charity groups. What a win-win situation to be in. His business will benefit, the charities will benefit, and he will achieve a huge personal sense of satisfaction at the end of it.

What could you do to encourage this kind of project where you work?

Macdonald’s, Flybe and Network Rail – learn at work

January 28, 2008

In a nice example of how social responsibility issues can get a firm some excellent free publicity, this morning’s UK news is full of how these three firms have gained accreditation for their in-house training. Part of their management course has been declared to be equivalent to a formal school qualification which counts towards requirements to enter a University course.

Now there are also some critical comments from some sources being reported. Nevertheless, the overwhelming tone of the reporting so far has been positive. And if you were a firm like Macdonalds, whose fast-food-servery jobs have for years been the kind of thing that parents hold up to their children as a deterrent to not doing their homework, then being associated with a real, formally accredited training programme is a marvellous turnaround.

What a great way to attract good-quality staff with a willingness to learn, and keep them longer too.

The diversity of the industries represented in this morning’s news is encouraging. If fast food, rail and air transport firms can make this idea work, could it work in your industry too?

New Blog

January 25, 2008

Well, here at last is the first Miles Hogarth blog entry. I’m Caroline Hogarth, and I set up Miles Hogarth Ltd in 2006 in order to be able to do more of some of the activities which had particularly caught my interest during the latter part of my 20-odd year career in large multi-national corporations.My focus is on helping firms to deal with the “Social” part of Corporate Social Responsibility. Looking internally, this can mean helping with establishing policies for flexible working or work-life balance. Externally,  an example would be setting up partnerships with local community groups, perhaps to provide volunteers to help with reading in a nearby school, or help with decorating a community centre etc.I “walk the talk” myself. My company provides web support to a local school and I volunteer myself weekly. This has given me insight from both sides, as a volunteer and as someone trying to run a profitable business.It is possible to provide a working environment in which people feel valued, and it is possible to raise the profile of your business as a “good” outfit in your local community.In this blog I will be exploring some ways to make this happen.You can find more information at my website, http://www.mileshogarth.com